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When this public campaign was launched, it had four primary objectives which it was intended to achieve. The four main objectives include: Despite the fact that the exact Key Performance Indicator kpi was not be established, there was some level of expectation that this campaign create conversation around rail safety Ward, The main target of this public campaign is all people from different backgrounds, male and female and rich or poor.
Train accidents do not choose who to hit or leave, when it strikes, it hits everyone regardless of their societal standing or class. It is based on this fact that the ad targets everyone.
To ensure that this public campaign reaches a wider audience, the organizers of the event have ensured that they become innovative to ensure they attract the attention of the public. Besides this, the organizers have ensured Dumb ways to die essay they use different forms of communication platform.
Implementation The success of any public campaign is pegged on how well its message is crafted, the channel used to pass the message and how the message is presented to the public Andreasen,p. The implementation of dumb ways to die in Melbourne Australia was rather unique and different.
The founders came up with several techniques to ensure that the message of the campaign is well understood.
Some of the techniques used included: The game, invites players to shun dangerous activities engaged in by the different characters featured throughout the campaign. The activities entails things like getting toast out with a fork and poking a stick at a grizzly bear.
Player has three chances to hinder the characters from dying. The other technique used involved the use of video and songs. The videos and songs were meant to sensitize the public about not doing dumb things within the train stations.
The video contained characters who got killed by trains as a result of unsafe behavior. The video was viewed 2. Within fourteen days, the video was viewed 30 million times. In Augustthe video received more than million viewers Ward, With regards to price, members of the public are not charged any fee instead these services are presented to them free of charge.
The founders of the campaign are the one who incur charges in terms of developing the video games apps. Members of the public can access this video games by downloading them. When it comes to the aspect of promotion, the founders have used several channels to ensure that their message reaches majority of the population.
Some of the ways in which the promotion has been carried out include, the use of animated videos and which are later on uploaded on YouTube. Other platforms which have been used involve the use of social media networks and the use of TV.
With regards to place, the campaign are mostly situated within the train station. Short clips are played within the train station so as to encourage people not to engage in risky behaviors.
The animated videos and games are meant to inform the public about how certain dangerous behaviors can endanger their lives hence the need for them to be safe.Dumb Ways to Die is an Australian public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety.
The campaign video went viral through sharing and social media starting in November Campaign.
The campaign was devised by. The program was created yesterday, so you can be sure that this is a new and working nationwidesecretarial.com function was tested separately by us, which is why we guarantee that everything works as it should. dumb ways to die 2 android hack works on any version from android and higher.
The Dumb Ways to Die campaign ended up getting over $60 million in free publicity and over 1 million online safety pledges. They saw a 20% reduction in accidents and a 30% reduction in near misses. Why do you think this campaign was successful? Insights about Dumb ways to die in Melbourne Australia.
The word ‘dumb” actually entail that people die as a result of silly or unavoidable acts which one performs.
Download this game from Microsoft Store for Windows 10, Windows , Windows 10 Mobile, Windows Phone , Windows Phone 8.
See screenshots, read the latest customer reviews, and compare ratings for Dumb Ways to Die 2: The Games. This essay will discuss how the use of irony expresses the theme of revenge in the story “Dumb Martian” written by John Wyndham.
This short story is categorized as science fiction, however John Wyndham classifies his series of short stories as logical fantasy.