Relationship marketing in delivering added value essay

Content and customer education "What if businesses decided to inform, rather than promote? If you sell something, you make a customer today; if you help someone, you make a customer for life.

Relationship marketing in delivering added value essay

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One of the key points in the start of was inwhere Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines [8]. However, the more recognisable period as being the start of Digital Marketing is as this was where the Archie search engine was created as an index for FTP sites.

In the s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketingrather than limited list broker.

However, the manual process was not so efficient. In the s, the term Digital Marketing was first coined, [10]. Marketers were also able to own huge online customer data by eCRM softwares after the Internet was born.

Companies could update the data of customer needs and obtain the priorities of their experience.

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In the s, with more and more Internet users and the birth of iPhonecustomers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company.

In addition, a survey in in the United Kingdom found that most retailers had not registered their own domain address. Inthe concept of marketing automation was raised to solve the problem above.

Marketing automation helped companies segment customers, launch multichannel marketing campaigns and provide personalized information for customers. However, the speed of its adaptability to consumer devices was not fast enough.

The change of customer behavior improved the diversification of marketing technology. The term digital marketing has grown in popularity over time.

In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information.

Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets.

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The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.

Research suggests that customers spend more than double when purchasing through an omni-channel retailer as opposed to a single-channel retailer, and are often more loyal. This could be due to the ease of purchase and the wider availability of products. Online customer research into products is particularly popular for higher-priced items as well as consumable goods like groceries and makeup.

Consumers are increasingly using the Internet to look up product information, compare prices, and search for deals and promotions. The use of social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them.

Relationship marketing in delivering added value essay

As such, digital marketing has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs and websites on their experience with a product or brand.

Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned.

Relationship marketing in delivering added value essay

The potential reach of social media is indicated by the fact that ineach month the Facebook app had more than million average unique users and YouTube had over 97 million average unique users. Information is easy to access at a fast rate through the use of digital communications.

Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are.

This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information.

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Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.

Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image. Brands that represent themselves in an anthropomorphizing manner are more likely to succeed in situations where a brand is marketing to this demographic.

As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.

Important nodes are identified within related communities, known as influencers.Changes to legislation: Equality Act , Section 19 is up to date with all changes known to be in force on or before 05 September There are changes that may be brought into force at a future date.

The Collision of Two Cultures – Implications of Cultural Values and Beliefs on Caring Concepts Abstract This paper is a personal response to Anne Fadiman’s book The Spirit Catches You and You Fall Down. The paper includes a summary of the book, an overall impression of the reader, a discussion of three major themes evident [ ].

Value case histories are written accounts that document the cost savings or added value that a customer receives from its use of a supplier’s market offering. This paper provides quantitative data that, in many cases, open source software / free software is equal to or superior to their proprietary competition.

The paper examines market share, reliability, performance, scalability, scaleability, security, and total cost of ownership; it also comments on non-quantitative issues and unnecessary fears. Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value.

Relationship marketing can be defined as marketing to current customers vs. new customer acquisition through sales and advertising. The Collision of Two Cultures – Implications of Cultural Values and Beliefs on Caring Concepts Abstract This paper is a personal response to Anne Fadiman’s book The Spirit Catches You and You Fall Down.

The paper includes a summary of the book, an overall impression of the reader, a discussion of three major themes evident [ ].

The Collision of Two Cultures - Sample Essays